Media & Substrates

Do you remember when you were little and sometimes (or always) you found yourself using a T-shirt with your favorite character on it or a simple quote, or anything to just give a message? I remember I used to wear them all the time... and sometimes as a grown up, I still wear them eventually.

T-shirt market is huge and these days can still be used as a market strategy to promote basically anything. This market has enormously developed in the last couple of years and it is expected to cross 10 billion USD by 2025.

Here are 8 reasons why T-shirt can still be on trend on 2020:

Branding

An easy way of branding is through items that people use daily. They can be for staff members because it can play as your presentation card or even for customers. T-shirts can be easy items to promote your brand and make a presence. Just keep in mind T-shirt designs are not the same as 20 or even 10 years ago. Nowadays design matters and if your planning on somebody using your T-shirt, its because it looks really nice and also doesn’t scream your brand on every single corner. So something subtle may work best instead of putting a huge logo. Obviously, everything will depend on the market you are working for.


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T-shirt Branding. Photo courtesy of
Weareutopia

Customers

As I mentioned before, they can be used by clients. Why? Everybody knows that client loyalty is the key for a business to succeed, and having a happy client may be an opportunity for more clients to approach you. T-shirts can be a complementary gift or a sign of appreciation.

Off-work promotion

A well-designed T-shirt that looks good may not be a problem for workers to use it after their working hours finish and this is when branding can be present with a unique image anytime.

TV and movie characters

Living in this era has made us have almost any movie or TV series just a click away and at a reasonable price, so it’s really common that you, your family, your neighbor, etc. are watching the same TV series or movie at the time. Not only it is a nice way of expression to use a T-shirt with your favorite TV show character or quote, but also, it’s really trendy to see anyone on the street wearing one of it.


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TV series T-shirt. Photo courtesy of Amazon.


Promoting team work

Not every owner or boss knows that creating a solid team could make your business succeed. This is because customers and tasks are being taken care by employees and almost everything is done by them. Custom T-shirts can be a motivation for your staff to build a bond with the brand and create a bond with the rest of the team. Therefore, accomplish more goals and objectives.

Costs

Compared with some types of promotional items for events, T-shirts are a much more affordable option to produce. Also, a great printing quality helps it to prolongate its lifetime so the visibility of the brand will be for an extended period.

Fashion statements

The truth is that these days, almost anyone can design a T-shirt art that fits his or her personality, so as a great way of expression is a perfect tool for outstanding and to give a personal and unique message.

Causes

Promoting different causes is an excellent opportunity not only to get funds but also to promote your cause with more people and make an unconscious awareness about it. For example a Save your Planet cause, in which you are being allowed to change people’s mindset about nature just by making them wear them.

So, if you want to try it, T-shirts could be a great and easy tactic to level up and make your business to stand out.


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T-shirt printing at APPPEXPO 2019, Shanghai. Photo from FLAAR Archive.



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T-shirt Branding. Photo courtesy of Printshome


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