Whether we love it or hate it advertising has always been and will be part of our daily lives, which could have a significant impact and can be relate to our collective action.

Billboards form an integral part of advertising and could do more than just advertise. Thanks to the current trend that increasingly focuses on worrying about ecology and trying to reduce our footprint, it was only a matter of time that green technologies would make their spirited foray into this popular field of advertising.

As a graphic designer I have always admired those advertising campaigns that have taken that extra mile, necessary to merge advertising with the protection of the ecosystem without losing its focus and purpose.

UTEC - Air Purifier Billboard

The creators of the billboard that turned air into drinkable water, (the University of Engineering and Technology of Peru) now they have created a billboard that sucks pollution from the sky and returns purified air; claiming that the billboard can purify almost 100,000 cubic meters of urban air per day (equivalent to the work of 1,200 mature trees).

Toyota - Air Cleaning Eco Board

A few years ago Toyota also created a billboard that could clean the emissions of several vehicles each month.

Coca-Cola - Absorbs Air Pollution

Coca-Cola did not want to fall behind and together with the WWF designed a billboard made out of sustainable, recyclable materials, covered with 3,600 pots of the air pollutant-absorbing Fukien tea plant.

Mc Donald’s - Bee Hotel

Everyone knows that as a result of the growth of cities, bees have lost much of their habitat, alarmingly reducing their number to the point of extinction in some populated areas. This is why Mc Donald´s Sweden, knowing the importance of them, has conditioned many of its bilboards to provide accommodation, creating hotels for them.

Koleston Naturals - Change

This company, dedicated to the manufacture of hair dyes, invites us to admire the beauty of nature taking advantage of its environment and without visual pollution.

Corona - Wave of Waste

Corona, together with artist Andy Billett, created a billboard / sculpture which aims to raise awareness that we must properly recycle our waste since most of it does not reach garbage dumps and end up in the oceans.

Coca-Cola - Open, Taste, Recycle

It is not always necessary to alter the structure of a billboard or that it has a mechanical or chemical operation so that advertising is beneficial to the environment. Such is the case of this Coca-Cola campaign that slightly modified its logo to encourage consumers to recycle.

Advertising that Invite

Many times it takes just a little imagination and a minimum effort to invite us to put the garbage in its place.