Media & Substrates

Tuesday, 03 August 2021 18:57

2021 Wallpaper Printing Trends

After a year of being confined to four walls, many people started redecorating their space and everything going on was about tips and tricks of making a productive home-office area and how to have a cozy, stylish and effective place for you to balance work and personal life. Wallpaper was a little forgotten before the pandemic hit us but now it has made a strong comeback and many décor and stylish wallpaper options are now in the picture and in many designer’s mouths.

There are many wallpaper designs on the market and a wide range of color schemes for you to choose from and create spectacular effects, environments and vibes depending on your décor style. Lately we’ve even seen wallpaper mounted on the ceiling: skies, optical illusions, pops of color, etc.

With make-overs from home-office, bedrooms, to living rooms and kitchens, making your space as personalized as you want, will make you feel at heaven on your own home, so it is always a good idea to check on trends to see if one or more fits into your taste. Here are some 2021 wallpaper décor trends:

Scandinavian Minimalist Geometric

Minimalistic style isn’t new into the interior décor world. Actually many people claim to like that style because in some sort of way it can be easier to accomplish in a space, but minimal geometric patterns combined with a Scandinavian style is way more fun to create and the result could be more interesting than a minimal classic look.


Courtesy of Society.

Color Bloom

Here is where bright colors meet and could bring so much fun into a space. Patterns have organic shapes but always keeping an order or structure to maintain the visual calm.


Courtesy of Hygge & West bloom.

Botanical designs

This is a classic. Flowers everywhere. Combined with the right color scheme this trend can look amazing on a space. Usually organic shapes and colors can brighten up any room.


Courtesy of Hovia.

Chevron patterns

This herringbone look twist is a trend that has been seen from fabric to pillows. Now we are seeing it printed on walls. Its bold designs make it work well with different decor styles, color schemes and patterns.


Courtesy of Seabook.

Midcentury-modern femme

Midcentury-modern style has made its entrance really strong when it comes to decor in general, patterns like feminine faces are very common now and it is because it gives a nice and strong environment without adding too many colors to the scene.


Courtesy of dropitmodern.

Animal prints

We’ve seen animal prints on clothes for over decades and it is almost considered as a classic pattern for the fashion industry. The trend here is a bit different: now they are doing it to wallpaper but not just the print all over the wall, but with animals in the pattern which reminds me of Gucci, Salvatore Ferragamo and many other designer brands that incorporate this trend to their fabric pieces.


Courtesy of Lynn Chalk.


Who doesn’t think real marble looks incredible? Marble has been a trend for over a decade and we’ve also seen it on peel-and-stick for floor tiles, kitchen and bathroom tops. Now the trend is incorporating this print to entire walls. Some have a twist with pops of colors or shimmery colors. I’m not sure about this one, but would you give it a chance?


Courtesy of Wallsauce.

Colorful Abstracts

The most important thing with abstracts is that it can be adapted to any space depending on its measurements, lights, and any furniture. So making a personalized abstract wall could even be a unique master art piece of your own. It also has no rules when it comes to structured patterns, warm or cold schemes.


Courtesy of Hovia.

So if you are planning to renovate your space, this trends may help you decide which one fits you better considering what you already have or what you’re planning to buy.

Published in Media & Substrates
Tuesday, 04 August 2020 22:09

Wallpaper 2020 Market

For a long time wallpaper has been used to decorate residential or commercial spaces; some times to protect the wall surfaces from accidental marks, scratches or just to hide the flaws in the wall that are impossible to hide with just paint.

Wall coverings originally were made of cloth, but with the development of the paper industry, cloth wall coverings were replaced by wallpaper, which was less expensive.

In recent years, the demand for more creative designs and more modern but ecofriendly materials that meet daily needs has increased. The easy access to new substrates as well as to new printing systems helps satisfy this demand and still allows new applications through the use of digital printing technology.

As more people work from home, the lifestyle has changed a lot in order to find a balance between work and social life. The traditional standards of decoration and distribution of both residential and commercial spaces have had to converge in order to interact in a balanced way.

Modern digital inkjet printing technologies using different types of inkjet inks are used for custom wallpaper production. Very small runs can be made; new designs can be produced and tested easily and quickly for individual clients.

Thanks to social media, a new generation with the do-it-yourself trend is discovering wallpaper; identifying it as a way to easily personalize spaces in a short time and without any difficulty. These new wallpapers are easy to install, waterproof, tear resistant and made of breathable materials that prevent molding on walls.

Since 2018, the global Wall Covering market has maintained a healthy growth rate of more than 3.8% yearly and expected to reach approximately $27 billions value market by 2026.

“According to Google data, wallpaper-related searches are up an average of 50 percent the past 12 months versus the 12 months prior.”

But you always have to wait for the unexpected. At the beginning of the year when some market projections were made the unexpected factors were not taken into account.

The digitally printed wallpaper industry expected a huge growth thanks to the large-scale investments in urbanization & industrial sectors; but the global impacts of the coronavirus (COVID-19) are already starting to be felt and the Wall Covering market is not an exception.

The virus is affecting the global economy in different ways: affecting production and demand, creating supply chain and market disruption, and by its financial impact on firms and financial markets.

But there are many factors that, despite what is being experienced around the world, will help the development of the wallcovering market (although not at the expected speed).

The fact that we now work from home and spend more time in it, gives us the opportunity to perceive our spaces differently. We went from seeing a room as a simple study to seeing it as a potential space that will recall our past travels around the world or places that we wish to be.

With extra free time, the possibility of spending more time on social networks as well as DIY (Do It Yourself) sites have made us self-taught interior decorators, who are always looking for a space in the house that needs a new look.

These wallpapers are created by consumer requirements. Digitally printed wallpapers on easy-to-remove substrates also allow consumers to change their wallpapers easily by themselves without the need for previous experience, increasing its demand in the industry.

The rising demand for custom wallpapers has encouraged market vendors to adopt short-run digital wallpaper printing solutions, which offer shorter runs and faster delivery times at an affordable price.

The demand from the customers has been increasing the market, and the technological advancement of digital printing systems have been capable of serving the high requirement.

New latex inks allow us to decorate indoor environments even in hospitals without worrying about the toxic fumes. UV and UV-LED printers open us to new printing possibilities on almost on all types of materials (from PVC to wooden doors). Textile printers allow us to print complex designs on different types of fabric that we can combine even with the clothes we wear.

The popularity of custom wallpapers is growing thanks to the ability to provide the exact look and feel desired by consumers; companies are coming up with a diverse range of wallpapers that resemble the looks of a landscape of some distant forest, a fantastic ocean view, cracked brick wall, some textile designs, among others.

All of these benefits of digital wallpaper printing will significantly drive the digitally printed wallpaper market growth, turning wallpaper into a fundamental pillar in it in the world of design and décor.










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