Packaging design is creating not only the graphics but also the physical container of the product that a consumer acquires. That includes choices in material, shape as well as graphics, colors and fonts that are used on wrapping any kind of container.

“According to Harvard Business School professor Clayton Christensen, each year more than 30,000 new consumer products are launched and 80% of them fail.”

Did you know that approximately 70% of all purchasing decisions are made until the customer is inside the store?

The packaging is usually the first thing people see and considering that the average first impression is made within seconds it’s essential to capture the attention of the consumer and to stand out from a shelf already saturated with similar products.

Packaging design is crucial not only for the product itself but also to the entire company because it becomes a memorable representation of a brand.

Depending on the product it will be also a sensual involvement. Engaging the customer through sight, touch, smell and taste experience. All of these details will give an idea of what the product is for, how it should be used or who should use it; hence giving an added value to our brand. And remember customers would be eager to pay extra for an additional value like innovative packaging.

Here you can see some of the creative packaging that we have come across.

#LeaveItToTheExperts

In an era where people think that they can learn everything with internet tutorials it is not uncommon to find some disasters that we can only ask ourself "what were they thinking?!?!!?”

Keep in mind, once a packaging error is out it is very difficult to take it back; and we are not just talking about the price to recall the product. In an era where everyone has access to the Internet a pictures of your mistake would be circulating around the world in a matter of seconds. Leaving your potential customers wondering about your company’s professionalism.