Caldera has launched their new e-commerce WebShop that will enable its customers to go digital by creating a bespoke storefront, which can be integrated into a streamlined web-to-print solution. WebShop has been created in response to a digital transformation trend that has been accelerated and intensified as a result of the COVID-19 pandemic.

The driving force behind the WebShop initiative is to enable Caldera users to run their businesses with a reduced level of social interaction. Lockdown and social distancing has resulted in a surge in demand for online services, and being able to fulfil this demand will be critical for businesses to thrive, particularly for textile and direct-to-garment printers.