Media & Substrates

Since 2018, the global Wall Covering market has maintained a healthy growth rate of more than 3.8% yearly and expected to reach approximately $27 billions value market by 2026. Since 2018, the global Wall Covering market has maintained a healthy growth rate of more than 3.8% yearly and expected to reach approximately $27 billions value market by 2026.

Wallpaper 2020 Market

For a long time wallpaper has been used to decorate residential or commercial spaces; some times to protect the wall surfaces from accidental marks, scratches or just to hide the flaws in the wall that are impossible to hide with just paint.

Wall coverings originally were made of cloth, but with the development of the paper industry, cloth wall coverings were replaced by wallpaper, which was less expensive.

In recent years, the demand for more creative designs and more modern but ecofriendly materials that meet daily needs has increased. The easy access to new substrates as well as to new printing systems helps satisfy this demand and still allows new applications through the use of digital printing technology.

As more people work from home, the lifestyle has changed a lot in order to find a balance between work and social life. The traditional standards of decoration and distribution of both residential and commercial spaces have had to converge in order to interact in a balanced way.

Modern digital inkjet printing technologies using different types of inkjet inks are used for custom wallpaper production. Very small runs can be made; new designs can be produced and tested easily and quickly for individual clients.

Thanks to social media, a new generation with the do-it-yourself trend is discovering wallpaper; identifying it as a way to easily personalize spaces in a short time and without any difficulty. These new wallpapers are easy to install, waterproof, tear resistant and made of breathable materials that prevent molding on walls.

Since 2018, the global Wall Covering market has maintained a healthy growth rate of more than 3.8% yearly and expected to reach approximately $27 billions value market by 2026.

“According to Google data, wallpaper-related searches are up an average of 50 percent the past 12 months versus the 12 months prior.”

But you always have to wait for the unexpected. At the beginning of the year when some market projections were made the unexpected factors were not taken into account.

The digitally printed wallpaper industry expected a huge growth thanks to the large-scale investments in urbanization & industrial sectors; but the global impacts of the coronavirus (COVID-19) are already starting to be felt and the Wall Covering market is not an exception.

The virus is affecting the global economy in different ways: affecting production and demand, creating supply chain and market disruption, and by its financial impact on firms and financial markets.

But there are many factors that, despite what is being experienced around the world, will help the development of the wallcovering market (although not at the expected speed).

The fact that we now work from home and spend more time in it, gives us the opportunity to perceive our spaces differently. We went from seeing a room as a simple study to seeing it as a potential space that will recall our past travels around the world or places that we wish to be.

With extra free time, the possibility of spending more time on social networks as well as DIY (Do It Yourself) sites have made us self-taught interior decorators, who are always looking for a space in the house that needs a new look.

These wallpapers are created by consumer requirements. Digitally printed wallpapers on easy-to-remove substrates also allow consumers to change their wallpapers easily by themselves without the need for previous experience, increasing its demand in the industry.

The rising demand for custom wallpapers has encouraged market vendors to adopt short-run digital wallpaper printing solutions, which offer shorter runs and faster delivery times at an affordable price.

The demand from the customers has been increasing the market, and the technological advancement of digital printing systems have been capable of serving the high requirement.

New latex inks allow us to decorate indoor environments even in hospitals without worrying about the toxic fumes. UV and UV-LED printers open us to new printing possibilities on almost on all types of materials (from PVC to wooden doors). Textile printers allow us to print complex designs on different types of fabric that we can combine even with the clothes we wear.

The popularity of custom wallpapers is growing thanks to the ability to provide the exact look and feel desired by consumers; companies are coming up with a diverse range of wallpapers that resemble the looks of a landscape of some distant forest, a fantastic ocean view, cracked brick wall, some textile designs, among others.

All of these benefits of digital wallpaper printing will significantly drive the digitally printed wallpaper market growth, turning wallpaper into a fundamental pillar in it in the world of design and décor.










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