Trade Shows

Friday, 14 August 2020 17:55

APPPEXPO 2020 INSIGHTS

APPPEXPO, Shanghai International Ad & Sign Technology & Equipment Exhibition has become a vital platform to get the latest in the digital printing industry corporation image, product display, international exchanges and international trade, and has played an active role in promoting the development of China's advertising and signage industry and despite adverse forecasts this year was not the exception.

The 2020 APPPEXPO and 28th Shanghai International Advertising & Sign Technology & Equipment Exhibition were held at the National Convention and Exhibition Center (Shanghai) on July 21-24.

Despite the impact of the outbreak that is lived worldwide, the exhibition went all out to overcome the difficulties. This year, the exhibition area was 100,000 ㎡, and had over over 1,000 exhibitors and 106,036 visitors and buyers.


APPPEXPO 2020 INSIGHTS


APPPEXPO 2020 INSIGHTS


APPPEXPO 2020 INSIGHTS

During the exhibition several events were held, among them were: "Rejuvenation: The Palace Impression" (Forbidden City themed ), 2020 China Advertising Art Craft Competition, APPPEXPO annual Star of 2020 Award Ceremony and Advertising Industry Technology Salon, "Touch And Go" Digital Inkjet High-end Development Forum, "Creativity And Inspiration" Creative Design Summit, "Have Fun With Digital Printing" activities and many more.


APPPEXPO 2020 INSIGHTS


APPPEXPO 2020 INSIGHTS


APPPEXPO 2020 INSIGHTS


APPPEXPO 2020 INSIGHTS

This year’s APPPEXPO made greater use of technology to be able to include people who were unable to travel as a result of the current global situation, threw its weight behind the push of appptrade.com – a new online exhibition platform, which includes digital exhibition hall, supply and demand matching, exchange transactions, video negotiations, online live broadcast, multi-form audience invitation and a series of powerful business functions in addition to the exhibition itself.

In addition APPPEXPO made use of other technological tools to link with the rest of the world, performing over 36 online live broadcasts, live-streaming, online seminar and using WeChat mini-program in order to provide opportunities for domestic exhibitors, international media associations, industry experts and buyers to communicate efficiently, to open up a broader business opportunities.


APPPEXPO 2020 INSIGHTS


APPPEXPO 2020 INSIGHTS


APPPEXPO 2020 INSIGHTS

Photo courtesy of APPPEXPO


The APPPEXPO exhibition definitely provides a one-stop solution for the advertising and signage industry, strengthens relationships of the advertising and signage industry, and explores the new development of advertising and signage in the future. See you next year at APPPEXPO 2021.



Published in Trade Shows

Recent Posts

Keep up with the latest trends about de digital printing industry and learn more about different technologies, equipment, media & substrates, inks, etc.

Search