Mike Horsten to Join Agfa as Global Business Manager InterioJet Agfa has appointed Mike Horsten as Global Business Manager

Mike Horsten to Join Agfa as Global Business Manager InterioJet

Agfa has appointed Mike Horsten as Global Business Manager for its InterioJet family of water-based inkjet printers for the flooring and furniture industries.

The company looks to further its growth in this area with Horsten, who brings over 30 years of experience in marketing strategy and sales development to Agfa, most of them in inkjet printing solutions. In his new position of Global Business Manager InterioJet, Mike Horsten will perform market research, define marketing and sales strategies, and help enhance Agfa’s product roadmap. In addition, he will coordinate and follow up on all global sales activities for InterioJet as well as manage key accounts in the industry. He will be based at the company’s headquarters in Mortsel, Belgium. “We are happy to be able to welcome Mike. We are rapidly expanding our assortment for the fast-growing market of industrial inkjet printing with the development of inkjet solutions for specific applications. Mike will help us boost our growth in the flooring and furniture industries. With his vast experience, he is a perfect fit for our organization.” Tom Cloots, Director Industrial Inkjet at Agfa.

“I am excited to be joining Agfa. The InterioJet business is a new chapter in industrial inkjet market, creating unique business opportunities for customers around the world. I look forward joining the team and to be able to help furthering the growth of the industrial inkjet part of the Agfa business in a sustainable way. We are in a great position to take advantage of market trends and pave the way.” Mike Horsten. managing director, replacing Peter Thomas who stepped down last month. Jupe steps into the role from his current position as general manager – Managed Services for FUJIFILM Business Innovation New Zealand.

“The print industry has undergone a huge amount of change in recent years,” David Jupe, Fujifilm New Zealand Managing Director. “This has been challenging in many ways and my focus in this new role will be on ensuring we have a sustainable, long-term business. We’ll build on our position as the market leader in New Zealand by being nimble and keeping pace with changing market needs.

“I am looking forward to working closely with our team and our customers to keep bringing innovative print, digital and outsourced solutions to New Zealand.”

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