Fuji Xerox rebrands Asia Pacific business

Fuji Xerox Asia Pacific operations will change its name to Fujifilm as of April 2021, Fuji Xerox Co. Ltd. will become Fujifilm Business Innovation Corp. This name change is a result of the company’s decision to end its Technology Agreemnet with Xerox Corporation on March 2021when it expires.

“Fuji Xerox and Xerox Corporation have a history of benefiting from the shared use of technologies each company independently developed,” said a statement from Fuji Xerox headquarters in Tokyo. “Fuji Xerox has thrived in the speed and level of product development and have been establishing its own technologies for many years. As such, Fuji Xerox is well positioned to continue developing and manufacturing its original products using its own, unique technologies after the expiration of the Technology Agreement with Xerox Corporation.”

“With affluent know-how accumulated to date and trust earned from customers, Fuji Xerox aims to foster innovation with the other companies in the Fujifilm Group by accelerating the market introduction of solutions and services that build on technologies related to the cloud, artificial intelligence, and the Internet of Things,” it said.

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